SEO & GEO Strategy
Rank on Google. Appear in ChatGPT. Own your category.
Search is evolving faster than most SEO agencies can keep up. We combine technical SEO fundamentals with Generative Engine Optimisation — the emerging discipline of appearing in AI-powered search results from ChatGPT, Perplexity, and Google's AI Overviews. The brands that dominate both win the next decade.
Our SEO & GEO Strategy Capabilities
Every engagement is built around your specific goals — here's the full scope of what we bring to the table.
Technical SEO
Core Web Vitals, crawlability, indexation, structured data (Schema.org), site architecture, international hreflang, and log file analysis to eliminate every technical barrier to ranking.
Content Strategy & E-E-A-T
Topical authority maps, pillar page architecture, and entity-optimised content that signals Experience, Expertise, Authoritativeness, and Trust to Google's quality raters.
Digital PR & Link Building
Earned editorial links from genuine industry publications — not link farms, not PBNs. Our campaigns average DR 50+ placements that move rankings within 90 days.
Generative Engine Optimisation
Optimising content structure, entity coverage, and citation patterns so your brand is cited by ChatGPT, Claude, Perplexity, and Google AI Overviews.
Local & Multi-Location SEO
Google Business Profile optimisation, local citation building, and geo-targeted content strategies for businesses serving specific locations.
SEO Analytics & Reporting
Custom dashboards in Looker Studio, monthly ranking reports, traffic attribution, and revenue forecasting so you know exactly what SEO is worth.
Our Process
A structured, transparent workflow so you always know what's happening and what comes next.
Technical Audit
Full crawl of your site using Screaming Frog, log file analysis, Core Web Vitals benchmarking, and competitor gap analysis.
Keyword & Entity Research
Topical cluster mapping, search intent classification, and opportunity sizing for every keyword category in your market.
On-Page Optimisation
Title tags, meta descriptions, heading hierarchy, internal linking, schema markup, and E-E-A-T signals applied across priority pages.
Content Production
Pillar pages, cluster content, FAQ pages, and GEO-optimised articles published on a structured editorial calendar.
Link Acquisition
Digital PR outreach, guest editorial placements, and resource link campaigns targeting relevant, high-authority domains.
Monitor & Iterate
Weekly ranking tracking, monthly technical re-crawls, and quarterly strategy reviews to maintain and extend gains.
Tools & Technologies
We use best-in-class tools and frameworks — chosen for your project, not for familiarity.
What You Receive
Everything you need to go live and grow — documented, handed over, and supported.
Common Questions
Technical fixes can improve crawl efficiency within weeks. Ranking improvements for competitive terms typically take 3–6 months. We'll set realistic milestones at the start.
Generative Engine Optimisation is the practice of optimising content to be cited by AI-powered search tools (ChatGPT, Perplexity, Google AI Overviews). These are now handling 15–20% of search queries and growing rapidly.
Both options are available. We can write publication-ready content via our AI Content service, or provide detailed briefs for your internal team to execute.
SaaS, e-commerce, professional services, healthcare, legal, and fintech. The fundamentals are the same; the content strategy is highly industry-specific.
Yes. We've handled manual action removals and algorithmic recovery. It starts with a forensic audit to identify the cause, followed by a structured remediation plan.
Often Combined With
Ready to invest in SEO & GEO Strategy?
Book a free 30-minute discovery call. No pitch, no pressure — just a genuine conversation about what you need and how we can help.